Selasa, 18 Januari 2011

we call it DSVS Roughgear


The story goes that “jean” derives from the word Genoa. It refers to the material that sailors from Genoa used in their pants. This was a coarse cotton-wool and/or linen blend. It originally came from Italy, and is evidence of the custom of naming a material for its place of origin. By the late 16th century, jean was already being produced in Lancashire, England. The composition eventually evolved to 100% cotton by the 18th century.

It’s amazing that a product developed 500 years ago fuels today’s multi-million dollar denim industry. Who would have thought back in Genoa in the 1500’s that the material worn by Genovese sailors in their everyday pants would evolve to become the textile and fashion industry phenomenon that denim is today.

Todays, All borders are down. Denim is everywhere. Denim is back on designer’s catwalks, on accessories, home collections, designer jeans by the hundreds of labels. Price barriers have been broken. Washes and finishes, embellishments, destroyed and distressed jeans, ultra low rise jeans, etc,. The palette available to designers offers limitless possibilities, and the market appears to never bottom out.

We know that jeans is one of the most wanted fashion item that will never fade out. 
With all the demands of wanting a stylish jeans and the needs of a super comfortable pants to wear, DEADSEVENTIES tries to fulfill these demands and needs by launching DSVS Roughgear.
DSVS Roughgear perfectly blends Comforts and Style together along with high durability so that it won't easily torn. 


That's why we call it DSVS Roughwear
You can wear it everywhere, whenever you want to, doing whatever without having any worries.

So be prepare for it, wait for it in passion. DEADSEVENTIES will launch DSVS Roughgear soon, yes soon.. and i mean REAL SOON.

Wanna be an early bird and book ? visit DEADSEVENTIES website.

Have a Good Rockin' n Rollin' day, guyss ^^

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